Base is one of the three biggest mobile telecom operators on the Belgian market. On December 31, 2015, BASE company counted 3.15 million mobile clients in Belgium.
Base was looking for a unique and playful brand promotion for different festivals during the summer of 2016. That’s why Butik Agency developed the Snapcode tattoo, where Base’s logo was put at the center. The Snapcode tattoo allowed people to add new people they met at the festivals directly to their Snapchat list.
Hostesses at the stand were equipped with Samsung S8 smartphone containing custom software we used to send the pictures of the festival goers’ snapcodes to a central system. There, the photo was edited into a simple snapcode. The Base logo was put in the middle without loss of code functionality. This snapcode was then used as a tattoo by the festival people.